About
Startup Moreton Bay Region (SMBR):
provides training, coaching & peer support.
focuses on planning, executing & sustainability.
animates small business by combining fun & practical learning experiences with formal training (*BSB30315 Certificate III in Micro Business Operations).
SMBR is designed specifically for startup owner-operators, partnerships and entrepreneurs to develop core entrepreneurial and small business management skills through engagement with a proprietary set of strategic planning tools which generate a One Page Business Plan.
Accreditation
National accreditation for Certificate III in Micro Business Operations BSB30315 is provided through Edgeware’s partnership with
Australasian Leadership Academy (RTO 41012).


Qualifications conferred by Australasian Leadership Academy Pty Ltd
Australasian Leadership Academy (RTO: 41012)
P: 1800 997 304 M: 0439 876 901
W: australasianleadership.com E: info@australasianleadership.com
The Team

MICHAEL DONEMAN – Principal Facilitator/Trainer, Coach (Business Planning)
Michael Doneman is founding director of Edgeware Creative Entrepreneurship. He has a background in community cultural development which inspired work in business design, vocational education and training, and information technology. Michael was a Senior Research Fellow at QUT’s Creative Industries Faculty from 2002-2005 and is a Founding Affiliate of the ATN University network’s e-Grad School, in the field of knowledge transfer and research commercialisation. He founded the Edgeware model of ethical entrepreneurship development in 2006. He has a coaching practice focused on the value of creativity in the growth of entrepreneurs, intrapreneurs and leaders, and he is developing expertise in the application of Solution Focused coaching and leadership processes to the establishment, growth and enrichment of business practice. Michael is passionately committed to the idea that ethical, creative entrepreneurship can change the world. Michael holds a Certificate IV, Training and Assessment. Education: MA, QUT – 2006; Graduate Diploma in Teaching, QUT – 1983; BA (Hons), UNSW – 1978;

LUDMILA DONEMAN – Manager/Administrator (Personal Development and Resilience)
Ludmila Doneman is co-founder of Edgeware Creative Entrepreneurship. Her working life has led her from the mainstream of a rich and critical theatre tradition in Central Europe to re-establishment and training in Australia, from student and ‘laboratory’ theatre in the 70’s into her continuing concern with community development, the arts and social-cultural animation. She is passionate about working with people whose voices are often unheard – young people, women, migrants, the elderly, and people with disabilities. Her Curriculum Vitae demonstrates a breadth and depth of skills and experience which continues to inspire and enliven, and to ‘quicken’ community aspirations and goals. Her work has been concerned from the beginning with a practice of empowerment, the provision of infrastructure and method which, while perhaps not always as visible as ‘product’, helps make for continuity and sustainability. This can be seen in the number of organisations she has established, which continue and thrive in the field. She also has a strong track record in administration and management of organisations and events. Education: BA, UNSW – 1977

SUSANA WALDRON – Trainer, Coach (Financial Planning and Management)
Originally from Argentina, Susana Waldron brings a vibrant international energy to Edgeware Creative Entrepreneurship. Susana started her career as Quality Development and Training Co-ordinator for the Lend Lease Corporation, Sydney. In 2009 Susana established Blue Sky View, a finance management, administration and procedures development business. She has worked with many successful companies on the Sunshine Coast, including: Bermingham Enterprises, a publishing and distribution company; Frank & Dixon, a marketing & branding company; LJ Hooker, a large real estate firm; and many others. Susana’s extensive experience in SME and small business finance, administration and training, mixed with her passion for education, personal development and the arts, encouraged her and husband John to expand Blue Sky View to offer a range of services for the creative and innovative industries. In 2013 they launched a new product the Makeway Lab, a fablab for hospitals. Susana completed the Build Your Business program with Edgeware and has delivered this program and other presentations on cash-flow and small business finance for Edgware on many occasions. Susana holds a Certificate IV, Training and Assessment.

LEESA WATEGO – Trainer, Coach (Marketing)
In business since 1994, Leesa Watego is currently Director of Iscariot Media, a small Brisbane-based media enterprise focusing on creative, online and educational projects. Previous businesses include – Blacklines Publications and Nyumba Goori Studies Consultancy with Lisa M Buxton. Working as a sessional lecturer in business at Queensland College of Art, Leesa discovered a passion for teaching and sharing about business. She is also Director of the South East Queensland Indigenous Chamber of Commerce; a member of the emerging Queensland Chamber of E-Commerce and the Everton Park Business Club. Leesa is also an emerging speaker on business, having presented at the Queensland Government’s Indigenous Business Forum in 2010 and the Queensland Reconciliation Business event, as well as a number of presentations with Edgeware Creative Entrepreneurship. Leesa has a Bachelor of Commerce (majoring in public policy) from Griffith University and completed the Build Your Business program with Edgeware in 2008. She tweets about business at www.twitter.com/iscariotmedia. Leesa holds a Certificate IV, Training and Assessment. Education: B.Commerce, Griffith – 2008
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